THE PURA VIDA COLLECTION

Our limited first release in collaboration with Noggin Headwear — made for the kids who live outside, chase waves, and never want summer to end.

✔ Loved by 5,000+ stoked families
✔ Tuck & Char Co. × Noggin Headwear collab
✔ Hand-drawn exclusive prints
✔ True retro boardies, luxe swim + water-friendly hydro hats
✔ Elevated materials made to wear hard, love forever + pass down
✔ Expected to ship early to mid June
✔ Once it’s gone, it’s gone